Why the music industry may gain from free downloading: The role of sampling

OCTOBER 4, 2006

Title: Why the music industry may gain from free downloading: The role of sampling

DOI: http://dx.doi.org/10.1016/j.ijindorg.2005.10.006

Authors: Martin Peitz and Patrick Waelbroeck

Journal: International Journal of Industrial Organization, Volume 24, Issue 5 , September 2006, Pages 907-913

Abstract: Downloading digital products for free may harm creators and intermediaries because consumers may no longer buy the version for sale. However, as we show in this paper, this negative effect may be overcompensated by a positive effect due to sampling: consumers are willing to pay more because the match between product characteristics and buyers’ tastes is improved. This indeed holds under sufficient taste heterogeneity and product diversity.

Keywords: File-sharing; P2P; Sampling; Information transmission; Piracy; Music

JEL classification codes: L11; L82

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